A specialist firm for healthcare's hardest commercialization questions.
Wellguidant Advisors was founded to bring senior, partner-led counsel to companies and investors navigating reimbursement, coverage, and market access in U.S. healthcare.
Kent McKinney
Accomplished health plan and pharmaceutical executive with expertise in health policy and value contracting. Kent is skilled at all aspects of coding, coverage, and payment, as well as reimbursement due diligence for drugs and medical devices seeking commercialization and market access.
Kent also serves as an Adjunct Professor in Health Policy at the Joseph L. Mailman School of Public Health at Columbia University.
- Health Policy & Reimbursement
- Federal and state policy leader with a record of shaping health policies affecting patient access and affordability. Expert in Medicare coding, coverage, and payment for drugs and medical devices.
- Value-Based Benefit Design
- Health plan executive experienced in designing value-based medical and pharmacy benefits for chronically ill beneficiaries.
- FDA Policy
- Skilled at preserving drug patent holder intellectual property rights by addressing FDA drug compounding and counterfeiting regulatory loopholes.
- Innovation in Value-Based Contracting
- Establishes the total economic value of individual drug therapies and designs innovative agreements that support better patient outcomes amid downward financial pressure on plans and manufacturers.
- MPH — Columbia University, Joseph L. Mailman School of Public Health
- MBA — University of Baltimore, Sellinger School of Business
- BA — West Virginia University, Eberly College of Arts and Sciences
How we work
Senior, partner-led
Engagements are staffed by experienced practitioners — not handed off to a generalist team.
Specialist by choice
We focus narrowly on reimbursement, coverage, market access, and the diligence around them.
Confidential by default
Discretion and intellectual honesty are baseline expectations, not differentiators.
A short conversation goes a long way.
Tell us where you are and where you're heading. We'll be candid about whether we can help.